Content First provides the Global Business Alliance (GBA) with annual national and state-by-state “insourcing” statistics for display on the GBA website in its In Your State section. GBA uses these statistics to educate policymakers on the importance of foreign investment to the U.S. economy and each state economy.
Earned Media
We work with GBA to produce targeted national and state press releases to generate earned media coverage in all major national and state markets. Over the years, GBA insourcing statistics have been covered by the Associated Press, Fortune Magazine, Wall Street Journal, San Jose Mercury News, Pittsburgh Post-Gazette, and the Dallas Business Journal. Armed with understandable facts and figures, GBA was able to make a compelling case to congressional lawmakers at a public event on Capitol Hill on the benefits of “insourcing” to the U.S. economy. Further, the association regularly uses the data to advance its public policy agenda with other key audiences including national and state public policy officials, the press, and the public.
Content First provides the Global Business Alliance (GBA) with annual national and state-by-state “insourcing” statistics for display on the GBA website in its In Your State section. GBA uses these statistics to educate policymakers on the importance of foreign investment to the U.S. economy and each state economy.
Client Benefits
This project illustrates how GBA uses data compiled by Content First to educate:
- National, state, and local policymakers
- The Press
- The Public