The Confederation of British Industry retained Content First to produce a state-by-state analysis of the economic impact of British investment in the United States by employment, capital stock investment, and the level of exports from each state to the United Kingdom.
Sterling Assets: British Investment Creating U.S. Jobs, A U.S. and State-by-State Analysis, provided policymakers, the press, and the public with objective statistics on the importance of British investment to each state. The data, based on U.S. government statistics, showed that British-owned companies supported over 900,000 jobs in the United States, representing 18 percent of all jobs supported by foreign affiliates. Sterling Assets provided an overview of employment by all 50 states.
Client Benefits
This project illustrates how Content First created a user-friendly report for the Confederation of British Industry to educate key audiences, including:
- National, state, and local policymakers
- The Press
- The Public